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Growth marketing for fashion & footwear brands

In fashion and footwear, sales leak through unclear sizing, photos that don't show the product, and orders refused at the door. We work on the whole journey, from the ad and product page to delivery, exchanges and the next order.

Customer journey

We follow every order from first ad to repeat purchase

  1. 01

    Discover

    Meta and TikTok ads with video that shows fabric and fit for real.

  2. 02

    Product page

    Photos from every angle, a clear size guide and fabric details.

  3. 03

    Cart

    Outfit bundles and second-item deals to lift order value.

  4. 04

    Purchase

    Cards, instalments and cash on delivery in fewer steps.

  5. 05

    Delivery

    Order confirmation before shipping, and refusal reasons tracked with the courier.

  6. 06

    Exchange & repeat

    A clear exchange policy, plus WhatsApp and email for new drops.

Metrics

What we measure and report every month

Numbers tied to sales, not just likes:

Conversion rate

The share of visits that end in an order.

Average order value

What a customer pays per order.

Delivery success rate

Orders actually delivered out of all orders.

Exchange & return rate

Orders sent back because of size or product.

ROAS

Sales for every pound spent on ads.

Repeat purchase rate

Customers who come back for another order.

Case study from this industry

What happens when a footwear store fixes the whole journey

FAQ

Questions from fashion & footwear brands

Didn't find your answer? Message us on WhatsApp and we'll reply during working hours.

Ask us on WhatsApp
Can you help us reduce orders refused at delivery?

Yes. We review refusal reasons from your courier's data, add order confirmation by WhatsApp or phone before shipping, and make sizing and the exchange policy clear on the product page. For the footwear store we worked on, delivery success rose from 60% to 79% in 30 days (September 2026).

We only sell on Instagram. Do we need an online store?

Not on day one. But a store gives you product pages with full sizing and photos, online payments, and accurate data to improve your ads. In the free audit we'll tell you whether it's the right time to make the move.

How do you handle seasonal collections and sales?

We plan the calendar ahead: shooting the collection, preparing pages, scheduling ads, and email and WhatsApp messages to past customers. After each season we review what sold and what didn't, and build the next season on it.

Your next collection deserves a clearer path to purchase

Book a free audit and we'll show you where shoppers drop off: the ad, sizing, checkout or delivery.

  • No commitment
  • Written plan
  • Reply within one business day
Book a free growth consultationFree consultation30 minutes · written priorities