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Frequently asked questions

Answers before you ask. Didn't find yours? Message us on WhatsApp.

Do you work with any industry?

Yes. We work with online stores, brands, restaurants, clinics, service companies and more. The plan changes with your industry and buying journey; the method stays the same: audit, plan, execute, measure.

What does the free audit include?

A 30-minute session where we review your store or campaigns and current numbers, then send you a written summary of your top 3 priorities — no commitment.

Is ad spend included in your fees?

No. Ad spend is paid directly to the platform (Meta, Google or others); our fees cover planning, execution, management and reporting.

When will I see results?

Store and campaign improvements usually show within the first weeks; SEO and content take 3–6 months. We set clear indicators for every stage from day one.

How do I follow progress?

A short weekly report, a detailed monthly report with source screenshots, and a monthly review with your account manager.

Can I order a single service?

Yes. You can start with one service, such as a store build or Google Ads management, and add others when you need them.

Are listed prices final?

Listed prices are a starting point for the standard scope. After the audit we send a detailed technical and financial proposal with scope, timeline and payment terms.

Do prices include platform costs?

No. Platform plans (such as Shopify), ad budgets, and payment and shipping fees are paid directly to the providers; we list them in the proposal.

When do the 10 business days start?

Once we receive the 50% deposit and the complete data: product list, logo, and payment and shipping accounts.

Are payment and shipping fees included?

No. They depend on your direct contracts with Paymob, Simple and the shipping company, and aren't part of the proposal.

Can I add English?

The store is delivered in Arabic; English can be added later at a separate cost.

My store is small — is this for me?

Yes. We start with the highest-impact, lowest-cost priorities, like product pages and checkout, before raising ad spend.

Do you help choose payment and shipping partners?

Yes. We connect Paymob, Simple instalments and cash on delivery, and couriers such as Bosta and Turbo, and we track why deliveries fail.

Does EGP 7,000 include ad spend?

No. The fee covers campaign management, images and videos; ad spend is paid directly to Google.

How is this different from the free audit?

The free audit is a short call to set your top priorities. This service is a detailed review of your accounts and data at the source, with a written report.

Do you run the plan or just write it?

Your choice. We can hand the plan to your team, or run all or some of the channels ourselves.

Do I get the source files?

Yes. You receive the source files in the agreed formats along with the brand guide.

Does your fee include ad spend?

No. Ad spend is paid by you directly to Meta; our fee covers planning and management only.

Do you produce the videos or do I?

Either. We always write the concepts and scripts; filming and production are added based on the agreed scope.

Do I approve content before it's posted?

Yes. We send the monthly plan and designs for your approval before posting.

Where does the shoot take place?

At your location or a place we arrange based on the product; we confirm it in the proposal.

When do SEO results show?

SEO compounds and takes months to show clearly, and we track the indicators with you from month 1.

Do I need the WhatsApp Business API?

For automated messages and campaigns, usually yes. We help you pick a provider and set it up.

Do I need a lot of traffic for this to work?

We need enough traffic to read the numbers reliably. If it's low, we start with clear fixes and measure over a longer period.

Are domain and hosting included?

No, they're paid directly to the providers. We help you choose and set them up.

Do you deal with customers directly?

It can be part of the agreement, such as confirming and following up orders; we set the role clearly in the proposal.

Do you need my account passwords?

No. We ask for view-only access through each platform's user permissions, and you can remove it once the audit is done.

Do you guarantee the first position on Google?

No. Nobody can guarantee Google rankings, but we work on the factors that drive them and report progress openly.

What's the minimum ad budget you recommend?

It depends on product, market and goal. We suggest a suitable budget in the proposal after reviewing your account.

Does this include packing and physical shipping?

No. We coordinate with your shipping partner; storage and packing stay with you or a specialist provider.

Who writes the website content?

We write the copy based on information from you, and you can edit it before publishing.

Are message fees included?

No. Email and WhatsApp platform fees are paid directly to the provider, and we outline expected costs in the proposal.

Do I need TikTok and Snapchat accounts?

You need an ad account on each platform, and we help you create one if you don't have it.

Do you make the changes yourselves?

Usually yes, with store access. Bigger changes are shown to you before we apply them.

What is EBG's connection to real estate?

EBG is an Estate View company. Estate View launched in 2024 in real estate consulting and marketing, and EBG grew out of its experience building campaigns and turning visits into deals. So we understand how real estate sells, and its long cycle.

What's the difference between Google Ads and SEO?

Google Ads brings immediate traffic you pay for per click; SEO builds free visibility that takes time. Many stores use both.

Does the plan include ad budget?

The plan sets the recommended budget and its split, but the ad spend itself is paid by you directly to the platforms.

Do you follow the rules for medical and beauty ads?

Yes. Platforms like Meta and Google restrict health and beauty ads, such as before-and-after images and treatment claims. We write ads within these rules and review any scientific claim with you before publishing.

How many posts a month?

It depends on the platforms and your goal, and we set it in the proposal before we start.

Our enrolment is seasonal. Do you only work during the season?

We plan around your enrolment seasons, but the work starts before them: building a list of interested people with content and ads, stepping up campaigns in season, then following up with those who haven't enrolled yet. Staying active between seasons makes the next one easier.

Do you work on delivery apps or only direct channels?

We focus on what brings the order: dish photos, menu copy and offers linked to your ads. We also help you build direct ordering channels, such as WhatsApp or your website, alongside the apps. In the audit we'll agree on what fits how you operate.

Our sales cycle is long. How do we measure marketing's impact?

We don't wait for the final deal. We track the stages in between: qualified leads, meetings and proposals sent, and link each one to the campaign it came from through your CRM. That shows what works before deals close.

Are models or actors included?

They can be added depending on the concept, and their cost is shown clearly in the quote.

How many revisions are included?

We set the number of revision rounds in the proposal based on scope, and agree on it before we start.

Can you help us reduce orders refused at delivery?

Yes. We review refusal reasons from your courier's data, add order confirmation by WhatsApp or phone before shipping, and make sizing and the exchange policy clear on the product page. For the footwear store we worked on, delivery success rose from 60% to 79% in 30 days (September 2026).

What if I have more than 40 products?

We start with your 40 most important products, then optimise 15 more each month under the plan.

Do I keep ownership of the ad account?

Yes. We work inside your account with partner access, and the account and data stay yours.

Can I advertise on YouTube under this plan?

Yes. The three reels can be used in video campaigns, depending on the campaign plan.

Do you work with our admissions or sales team?

Yes. Many enrolments are lost after the enquiry. We agree with you on how enquiries are handed over and how fast they're answered, prepare follow-up messages, and track together how many enquiries from each campaign became enrolments.

Does your fee include ad spend?

No. Ad spend is paid directly to the platforms; our fee covers planning and management.

Does this include paid ads?

No, ads are a separate service. You can combine both so ads and content run in one plan.

Who owns the photos and videos?

The delivered content is yours to use on your channels; usage terms are set out in the contract.

Is LinkedIn better for us than Meta and Google?

It depends on your client. LinkedIn is strong for reaching specific roles and sectors, Google for people searching for the service now, and Meta can suit small businesses and owners. We set the mix in the audit, based on who makes the decision.

Can I message any number I have?

We only message customers who agreed to be contacted, out of respect and to protect your account from bans.

Do you guarantee a specific conversion rate?

We don't promise numbers upfront. We measure before and after each change and share results from the source.

We get plenty of leads, but most aren't serious. What can we do?

We review targeting, ad copy and the sign-up form together. Simple qualifying questions, like budget and buying timeline, may lower the volume but raise the quality. And we judge results by site visits and deals, not form count.

Can I edit the site myself later?

Yes. You get a site whose text and images can be edited from the admin panel.

Which platforms do you work on?

Mainly Shopify; we review other platforms case by case.

We only sell on Instagram. Do we need an online store?

Not on day one. But a store gives you product pages with full sizing and photos, online payments, and accurate data to improve your ads. In the free audit we'll tell you whether it's the right time to make the move.

Do you shoot food photos and produce video?

Yes, as part of our content and video production service: dish photography and short video planned around your menu and offers. Every piece is tied to a clear goal: an order, a booking or a visit.

Does the audit commit me to hiring you for execution?

No. The report is yours to act on with your team, with us or with anyone else.

We get lots of messages that don't turn into bookings. Why?

Usually the cause is in the journey, not the ad: slow replies, unclear prices or a long booking process. We review conversations and the booking path, suggest ready replies and a simpler way to book, then track the conversion rate every month.

What if I have no past data?

We build the plan on market and competitor research and include an initial test phase to collect your real numbers.

Do you refresh existing brands or only build new ones?

Both. We can evolve an existing identity while keeping what customers recognise, or build a new one from scratch.

How is it priced?

It depends on product count, order volume and tasks, and we set it in the proposal after the review.

Can I request changes after delivery?

Yes, within the revision rounds agreed in the proposal.

Can the plan change later?

Yes. The plan is reviewed against results, and we set how reviews work in the proposal.

How do you handle seasonal collections and sales?

We plan the calendar ahead: shooting the collection, preparing pages, scheduling ads, and email and WhatsApp messages to past customers. After each season we review what sold and what didn't, and build the next season on it.

Who replies to customers outside working hours?

We agree response hours and a reply guide with you, set in the proposal based on message volume.

Do you work with skincare and care-product brands, not just clinics?

Yes. For product brands we work on the product page, ingredients, reviews, ads and reorders, as we do for online stores. For clinics and centres we focus on booking, show-ups and follow-up.

How do we know ads brought real visits to the restaurant?

We use measurable signals: direction requests and calls from Google, WhatsApp orders, and discount codes unique to each campaign. Not every visit can be tracked exactly, but these signals are enough to see what works and what to stop.

Do your services suit online courses?

Yes. For online courses we build a landing page for the programme, connect online payments, and use email and WhatsApp to follow up from enrolment to course completion.

Is there a minimum commitment?

We set the agreement length and cancellation terms in the proposal before we start.

Does it work with my current store?

It works with most stores, and we confirm the connection method after reviewing your platform.

How long does the audit take?

It depends on the number of channels and the amount of data. We confirm the timeline in the proposal before we start.

Does this work on platforms other than Shopify?

Yes, on most platforms. We confirm after reviewing your store.

When will I see results?

Campaigns need an initial test period to gather data, and we share the numbers with you weekly from day one.

Do you connect the website to our CRM?

Yes. We connect website and ad forms to the CRM you use, such as HubSpot, with the source of every lead, so your sales team can follow up fast and we can measure return accurately.

Should I start on both platforms?

Not necessarily. We suggest starting with the platform closest to your audience, then expanding based on results.

Can you add English?

Yes, and we price it in the proposal based on the number of pages.

Do you also work with brokers and real estate marketing firms?

Yes. We work with developers, brokers and real estate marketing firms. The plan changes with the number of projects and the size of the sales team; the method stays the same: audit, plan, execute, measure.

Does this work on platforms other than Shopify?

Usually yes, as long as we can edit pages and content. We confirm after reviewing your site.

Does this include trademark registration?

No. Legal trademark registration is a separate process handled through the relevant authorities.

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